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11 10, 2024

Learn the Facts on Personalization

2024-10-11T10:27:39-07:00October 11, 2024|Marketing|Comments Off on Learn the Facts on Personalization

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.

25 09, 2024

Do Your Business Cards Tell a Story?

2024-09-25T08:14:56-07:00September 25, 2024|Marketing|Comments Off on Do Your Business Cards Tell a Story?

Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool.

22 08, 2024

Does Your Brand Have Multiple Personalities? 

2024-08-22T12:30:36-07:00August 22, 2024|Marketing, Tips & Trends|Comments Off on Does Your Brand Have Multiple Personalities? 

How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall brand message should be consistent.

7 08, 2024

Refresh Your Marketing Strategy

2024-08-02T11:20:32-07:00August 7, 2024|Marketing, Tips & Trends|Comments Off on Refresh Your Marketing Strategy

Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of the basics.

25 07, 2024

Print Can Help Drive Social Media

2024-07-25T10:16:22-07:00July 25, 2024|Marketing, Tips & Trends|Comments Off on Print Can Help Drive Social Media

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to this combo marketing effort from Skinny Cow, which offers low-fat dairy treats.

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