This two-minute YouTube video is an artful depiction of how the creative minds at Sony recently rebranded the interior space of its headquarters in San Diego. The team at DPI Direct played a key role in this ambitious transformation. For our part, we printed over 7,500 square feet of stunning graphics on 3M IJ-40 vinyl media and installed it all— throughout the building’s eleven floors—in a single weekend. Sony’s new rebranding tagline is “imagination made real.” Working together, that’s pretty much what we did.
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