Duratrans is a brand name of Kodak. Very often it is used as a generic term for backlit display prints. The reputation of duratrans as the gold standard for quality backlit graphic film is a foregone conclusion to virtually everyone in the Graphics, Signage and Advertising industries.
DURATRANS Plus Digital Display Material is a translucent-base color transparency material designed for producing large transparencies for backlit displays on illuminators without built-in diffusers. The white-pigmented coating provides its own diffusion for great versatility. The 7-mil ESTAR Thick Base provides resistance to tearing, which makes it especially suited for large displays. It features the superb whites you have been looking for, deep D-max, a broad gamut of dynamic colors, and excellent reproduction of fine detail.