What have you been doing with ENDURA Metallic Paper?
MASTERSON: I have a ranch up in Julian, California. It is beautiful, and I always have such great scenes up there. I always wanted to bring up an 8 x 10 camera and start capturing images and enlarging them very, very large. I came across the
Did working with ENDURA Metallic Paper inspire you to start selling art prints?
MASTERSON: Well, first of all, the camera gave me the ability to enlarge high-quality images on glossy stock. And the ENDURA Metallic Paper took it from a photo print to more of a fine art print.
Tell us about an image in particular that blew you away.
MASTERSON: “Phantom,” photo of tissue paper that was crumpled and then laid out on a light table. On the computer, I inverted the image into a negative. What I have found is that with the ENDURA Metallic Paper, the blacks are really saturated. I mean, they go black, almost like ENDURA Metallic Paper absorbs light rather than reflects it, so I get very rich blacks. When I go to the highlights and mid tones, that paper, with its metallic sources, causes the image to almost dance on the surface. That is really impressive. When you are looking at it on the screen here, flat on your computer, it does’nt even do it justice.
How do the prints stand up to being mounted and displayed?
MASTERSON: Actually, when I sell the ENDURA Metallic prints, I use the fact that the image has 200 years of life* as a marketing hook. When someone sees the print, I tell them it will last longer than the Declaration of Independence* without the care.
I will tell you what else, I had a big display in a museum and a light that was hanging over a print to illuminate it fell and hit the print, and it did nothing to it; didn’t even put a scratch on the print. I mount these and put them in frames, but I do not put them under glass because the gloss is so high. Though ENDURA [Metallic Paper] can scratch, I found that it is durable.
So what’s your next project with ENDURA Metallic Paper?
MASTERSON: One of the other things that I am doing is designing a coffee table book of these images. It is going to be 11″ x 17″ in size and we have some layouts that we are working with now. It is all Kodak stuff. I’m only thinking about printing 1,000 of these. Also, I sent some pictures away to the Metropolitan Museum of Art, and they are under review. So we may get some work hanging in there, which would be great.