When you think about your most influential marketing channels, does packaging come to mind? If not, it should.

A new survey of 300 marketers has some encouraging news that should make all marketers sit up and take notice. According to “The Optichannel Opportunity Report,” 54% of marketers expect their budgets to increase in this coming year. Even if the economy slows, 73% of marketers see this as an opportunity to keep spending, show strength, and increase market share. Print spending is up, as well. Specifically, marketers see value in the strategic use of print to compete in today’s world of digital oversaturation.