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So far DPI Direct has created 15 blog entries.
22 08, 2024

Does Your Brand Have Multiple Personalities? 

2024-08-22T12:30:36-07:00August 22, 2024|Marketing, Tips & Trends|Comments Off on Does Your Brand Have Multiple Personalities? 

How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall brand message should be consistent.

7 08, 2024

Refresh Your Marketing Strategy

2024-08-02T11:20:32-07:00August 7, 2024|Marketing, Tips & Trends|Comments Off on Refresh Your Marketing Strategy

Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of the basics.

25 07, 2024

Print Can Help Drive Social Media

2024-07-25T10:16:22-07:00July 25, 2024|Marketing, Tips & Trends|Comments Off on Print Can Help Drive Social Media

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to this combo marketing effort from Skinny Cow, which offers low-fat dairy treats.

11 04, 2024

Are You Talking to Your Customers?

2024-04-23T14:04:09-07:00April 11, 2024|Marketing|Comments Off on Are You Talking to Your Customers?

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to making sure that every communication is customer-centric...

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