SportWalk\u00ae for event sponsorships and ads SportWalk\u00ae is designed for short-term outdoor advertising and events. It\u2019s ideal for sporting events like marathons, bike races, track and field, and soccer matches. It\u2019s also suitable for parades, fairs, cultural events, and community activities. SportWalk\u00ae is safe for pedestrian traffic and has a slip-resistant, textured surface and waterproof adhesive. It can be used on smooth concrete surfaces such as roads, parking lots, and sidewalks.