Maybe it’s the thinning volume in the mailbox. Maybe it’s marketers’ drooping results after focusing on e-marketing as a replacement for print. Whatever it is, we’re seeing it more and more. Marketing experts are talking about the benefits of keeping print in the mix. Below are just 3 of the many reasons print is still being used to help companies get noticed. Print simply works especially when the creative effort is designed to stand out and get noticed.

1. Print still has authority. Digital marketing is cheap, and people know it. There is something about putting a brochure, a physical coupon, or a direct mail piece into their hands. It carries weight.
2. Print is gaining a following. Marketing Profs pointed to studies that show that the younger generation is still attracted to print. “Magazines, for example, based on particular subjects, from fashion through fitness, have seen an upswing in younger readers, age 18-24 years.” We might also point to the return of print catalogs this past holiday season after retailers saw lagging sales with digital-only marketing.
3. Print keeps your focus. Readers get easily distracted using digital media, and they lose focus on the message. Whether it’s college students doing their studies, a casual reader at home on the couch, or a targeted recipient reading a piece of direct mail, print holds attention and promotes recall more than digital media.

These are just three of the reasons, but you get the point. Just holding a creative printed item can inspire more emotion. Print has texture, and can create a longer-lasting effect on your marketing messages. Digital media have their place in a well-crafted multichannel marketing campaign, but they don’t replace print. Want results? Keep print in the mix!

Print Still Works; Creative design using unique printing effects will create results.